What are cookies?
Cookies are small files that are installed on the hard disk or in the browser of the computer, tablet, smartphone or equivalent device with Internet browsing functions and help, among others: personalize the services of the owner of the website, facilitate navigation and usability through it, obtain aggregate information from web visitors, enable the reproduction and display of multimedia content on the web itself, allow elements of interaction between the user and the web itself, enable security tools, etc.
- Web usability: it can be defined as the experience that a user has when browsing, using and interacting with a web page
- Aggregate information: non-nominal information, typically numerical and for the purpose of providing statistical information
- Terminal equipment: equipment (computer, smartphone, tablet, etc.) of the user browsing the Internet
- Publisher: person in charge or owner of the website
Third: external entity, collaborator, service provider or related to the publisher, involved in the management of some cookies
- Responsible for the cookie: the publisher, person in charge, owner of the website or even the third party in some cases
- Browsing habits: trends displayed by the user when browsing a web page, such as time spent visiting the page, parts visited, most frequent sections, origin of the visit, destination of the visit, among others
How many cookies' types exist?
According to the entity that manages it:
- Own cookies: are those that are sent to the user’s terminal equipment from a computer or domain managed by the publisher itself and from which the service requested by the user is provided.
- Third-party cookies: these are those that are sent to the user’s terminal equipment from a computer or domain that is not managed by the publisher, but by another entity that processes the data obtained through cookies.
According to the period of time that they remain activated in the terminal equipment:
- Session cookies: they are a type of cookie designed to collect and store data while the user accesses a web page.
- Persistent cookies: they are a type of cookie in which the data is still stored in the terminal and can be accessed and processed during a period defined by the person responsible for the cookie, and which can range from a few minutes to several years.
Depending on the purpose for which the data obtained through cookies is processed:
- Technical cookies: they are those that allow the user to navigate through a web page, platform or application and the use of the different options or services that exist in it, such as, for example, controlling traffic and data communication, identifying the session, access parts of restricted access, remember the elements that make up an order, carry out the purchase process of an order, make the request for registration or participation in an event, use security elements during navigation, store content for dissemination of videos or sound or share content through social networks.
- Personalization cookies: these are those that allow the user to access the service with some predefined general characteristics based on a series of criteria in the user’s terminal, such as language, the type of browser through which they access the service , the regional configuration from where you access the service, etc.
- Analysis cookies: they are those that allow the person responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked. The information collected through this type of cookies is used in the measurement of the activity of the websites, application or platform and for the elaboration of navigation profiles of the users of said sites, applications and platforms, in order to introduce improvements in function of the analysis of the use data made by the users of the service.
- Advertising cookies: they are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the editor has included in a web page, application or platform from which the requested service is provided based on criteria such as edited content or the frequency at which ads are displayed.
- Behavioral advertising cookies: they are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the editor has included in a web page, application or platform from which the requested service is provided. These cookies store information on user behavior obtained through continuous observation of their browsing habits, allowing the development of a specific profile to display advertising based on it.
Used to distinguish users
How can I control cookies?
Blocking or deactivating all cookies helps protect privacy, but can also limit the experience on some websites, as well as limit functionalities or even not allow the correct navigation or use of some of its services. If you want to know how to disable cookies in the most popular web browsers, access the following tutorials: